The world of imagery Imagine a world without colour. It would be a drab, monotone place, devoid of emotion and personality. Colours, on the other hand, add vibrancy, depth, and meaning to our lives. They can evoke emotions, influence our decisions, and even shape our perceptions of reality. Green for greenlight; Green for ecology; Green…
NEO BATAKATHI My family and I have just finished watching Season 4 of The Chosen, and we all concurred it can as well be titled, “The Season of Departure.” Cracks are starting to show. Judas, once a follower brimming with conviction, wrestles with growing doubt. Rome, grows increasingly jittery as there is suddenly a new…
Today, I just signed up for an account on Threads Up. As a branding and communication strategist, I interact with Twitter on behalf of the individuals and organisations that I conduct digital marketing for but never have I used Twitter in my personal life. Despite being a little well-read- at least enough to share my…
Neo Batakathi Over the years of its development, corporate branding has been treated as a scorecard goal for Marketing or Communications personnel. The belief that branding is an isolated concern from an organization’s core business has for years defeated the fact that brands need to be alive, tactical and intentional. Modern branding has evolved from…
As a corporate leader, do you struggle with delegation? Are you finding it hard to trust your team’s ability to self-manage and deliver up to your expectations? Delegating is a weakness area for most leaders. Delegation can be more demanding compared to doing, especially when you are responsible for the success of a project. It…
Have you ever walked into a room full of boys and felt like you don’t belong? As a woman in a male-dominated industry, it can be daunting to position yourself as a leader without feeling like a charity case. Walking into a room full of boys can be intimidating, but it’s important to remember that…
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